My studies in fine art, graphic design and photography began in high school where I receieved an award for ‘Outstanding Overall Art Student’. From there I went on to earn a diploma in Communication Design at Algonquin College in Ottawa while working part time as a retail advertising designer and paste up artist.
At 21 years old I started my full time professional career at one of the top ad agencies in Ottawa where I was taught the marketing and communications business from the inside out. Moving to Vancouver a few years later, I worked as a designer at two top design shops and as the production manager at a medium sized ad agency.
Freelancing has made up the majority of my career and given me a ton of experience working with many other professionals in all areas of marketing, advertising, PR, event planning etc. and with many top project, change and risk managers too. I also ran my own full service advertising and design studio for 8 years with a few employees, serving a wide range of prominent clients.
I have been using digital media technologies for a long time and have over 12 years of learning, testing, analyizing and designing for the web and social media.
I am skilled at assessing data and information on target markets and developing strategic design and written messaging that speaks to the right people in the right way to get the response that is desired.
My work has won several International Awards for Excellence in Creative Marketing because of the regular high response it achieved for Semiahmoo Shopping Centre over the course of a year and an exceptional community support strategy and plan for Lynn Valley Centre.
I have also been a professional volunteer for several not-for-profit organizations, serving on steering, marketing and communications committees and providing communications design services as needed. In 2011-2012 alone I contributed more then 550 hours over 18 months as a digital media manager for a local Vancouver not-for-profit organization, handling all of their social media, events, workshops, videos, photography, promotions and more.
As of Sept 2016, I have been feeling a strong pull to get back into a creative environment and am looking at making my skills and depth of experience a huge asset to the communications of an awesome organization.
Exciting times 🙂